| Dynamic Markets seeks
a partnership with the PR companies it works with. We are small
enough to be flexible and we will tailor our services to suite
you and your consultancy. It is up to you to choose the degree
of partnership we might have, but here are some examples of the
ways we can make your PR job easier when doing research-led PR: |
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| Consumer
Surveys |
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Dynamic
Markets can take the consumer story you want to support, write
the questions that will maximise the results, get you the most
appropriate survey for the job and timeframes, manage the survey,
produce a colourful, easy to read graphical report (only giving
you observations you can report), followed by a summary of the
key data against your original stories. |
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| Business
Surveys |
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Dynamic Markets has a special approach
to this type of survey. It takes the business story you want to
support, puts it through a rather unusual methodology that minimises
the likelihood of ending up with something totally useless for
PR. |
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| Outsourced
'in-house' Research Consultant |
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Dynamic Markets works closely with
a number of PR companies where we are available to PR consultants
to assist with brainstorming initial story ideas, to comment on
their feasibility and to steer you away from ideas where we know
someone else is already doing something, or where an area has
been 'done to death'. |
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| Team
Presentations |
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Dynamic Markets will come and present
to the teams as regularly as you feel is appropriate. This might
be to up-and-coming less senior PR consultants, to new members
of the team at any level, or just once a year to remind everyone
what a powerful tool research can be. Dynamic Markets also has
considerable experience at working with PR consultants to maximise
the chances of selling in such projects, which could also form
part of the training for account managers and account directors.
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